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Global online business directory, hotfrog, has appointed Weber Shandwick to develop and execute its global public relations and digital communications program, following a competitive pitch. Weber Shandwick teams across the UK, US and Australia will collaborate to elevate hotfrog’s profile, with all work to be managed out of Weber Shandwick’s Sydney, Australia, office. The brief [...]
Gell Southam Group (GSG) has launched in Sydney offering strategic corporate communications, investor relations and counsel to listed and non-listed corporate. Principals Mark Gell and Patrick Southam collectively have over 50 years’ experience managing investor relations, corporate reputation, and crisis and issues management for major Australian and global companies including BHP, OneSteel, Foster’s, Telstra, Optus, [...]
October’s edition of The PR Report covers WikiLeaks, accounts wins, Blogging in Europe, PR Agency news, as well as our usual cartoons; Where the Truth Lies and The dark side of news
This is a true story. An Iraqi family with two young boys fleeing persecution, emigrates to England. The family settles in north London. The two boys grow up, go to school, get jobs, usual story. The brothers work in advertising. In 1970, they start their own agency. The brothers become well known for producing great [...]
The September edition of The PR Report is now available
Australian online PR services company NewsMaker has been named No 1 Press Release Distribution Service in Australia by independent authority TopSEOs. The evaluation criteria used to place NewsMaker in the top spot include service, needs analysis, vision, dependability, and performance. Says TopSEOs, “Our research and rankings only show companies that have proven they are the [...]
By Glen Frost, Editor, The PR Report and Founder, Lung Hour. Earth Hour is a great example of how the open source campaign model can be used by communications practitioners to generate behavioural change (getting people to act). The Earth Hour brand is an open-source brand; the brand creators and owners have “let go” of [...]
Fleishman-Hillard Sydney announced the appointment of Scott Rhodie as vice president, Digital Media, to lead the firm’s digital media offerings in Australia. A digital public relations and social media specialist, Rhodie brings a wealth of experience in public relations, journalism and digital communications to the Fleishman-Hillard team. Rhodie started his communications career as a journalist [...]