Sent by email each month
© 2010 The PR Report
PR News: what’s in this issue? The Gloves are off – NRMA’s bare knuckle fight with NSW State Labor The Daily – what do PR practitioners need to know about News Corp’s news app? Myrna Van Pelt leaves Hill & Knowlton for GM role with Acumen Republic Cox Inall Ridgeway win Barangaroo consultation project New [...]
What are the top trends for PR Practitioners over the coming 12 months? Free report. The_Top_20_Trends_low_res
December 2010 edition of The PR Report is now online
October’s edition of The PR Report covers WikiLeaks, accounts wins, Blogging in Europe, PR Agency news, as well as our usual cartoons; Where the Truth Lies and The dark side of news
This is a true story. An Iraqi family with two young boys fleeing persecution, emigrates to England. The family settles in north London. The two boys grow up, go to school, get jobs, usual story. The brothers work in advertising. In 1970, they start their own agency. The brothers become well known for producing great [...]
“What’s the story?” is the title for the Australian Journalists 2010 annual conference. It’s a good theme; the core of excellent journalism is to ask the question “what’s the story?” Which leads nicely to this question: what’s the story with the Australian Journalists union accepting sponsorship from Exxon Mobil? See the details on the Walkley/MEAA [...]
In a move that will no doubt generate a lot of interest for Australian supermarket giants Coles and Woolworths, and present a potential threat to suppliers of diets, and diet advice, such as WeightWatchers and Jenny Craig, UK supermarket giant Sainsbury’s has launched an online diet club. Article from AFN (Aus Food News) by Josette [...]
Kerry Parkin has been picked for a senior level PR role with global drinks giant Pernod-Ricard. Parkin’s new role is Global Wine PR Manager, with responsibility for the many different brand acquisitions the company has made over the last two decades. Parkin has recently been freelancing with various different organisations in Australia, including Telstra and [...]