Cubit Media launches a full media monitoring service (print, broadcast, online & social) to rival dominant player Media Monitors (owned by Sentia Media); Cubit claims lower prices and better service (more accurate search, less off brief results etc). Full pricing analysis in a separate PDF Cubit media monitoring pricing cf Media Monitors_The PR Report_Sept 2012
In this issue, we also cover:
The launch of The PR Council and it’s possible impact on the PRIA.
The changes in how brands engage users on Australian Facebook pages
An analysis of the value of the media monitoring market in Australia; we claim it’s worth A$250m
Overview of the PR industry in Australia by Burson-Marsteller PR Industry Snapshot 2012 – B-M Australia_PR Report_PDF
PRs are increasingly using infographics to communicate complex issues in a clear and concise manner; we like this one by VIVA! Communications on the global obesity issue VIVA_Childhood Obesity Infographic VIVA