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The PR REPORT Podcast_interview with Kylie Johnson from KJ Media

Delivering your corporate message via a podcast offers PR and communication practitioners the opportunity to reach a global audience. Thanks to the phenomenal rise of the iPhone (and smart phones in general), podcasts now have a new lease on life, with the potential to reach an even bigger audience who download podcasts to their mobiles. Podcasts really can deliver that magical ROI for PR practitioners. In this episode, Glen Frost interviews Kylie Johnson of KJ Media , and covers the following:

1. Understanding the basics of podcasting
2. What equipment and skills you’ll need
3. How to find and develop stories and talent in your organisation
4. How Kylie’s podcast at the CSIRO out-ranked the ABC on iTunes Science & Medicine category
5. Kylie’s Top 5 Tips for Podcasting

Time: 12 minutes

Glen Frost, Editor, The PR Report
Kylie Johnson, Founder, KJ Media